How We Generated 20 Meeting-Ready-Leads For A SaaS Company
We knew that a majority of agencies have a case study on their website. We then had our developer build a scraper that would pull the name of the company mentioned in the case study from each website so that we could leverage it as a merge field within the email campaign. This allowed us to personalize each email at scale while being relevant.
Ocean was targeting Marketing Agencies and with our industry knowledge, we knew that a majority of agencies have a case study on their website. We then had our developer build a scraper that would pull the name of the company mentioned in the case study from each website so that we could leverage it as a merge field within the email campaign. This allowed us to personalize each email at scale while being relevant and tying back the personalization with Oceans core product.